1. The market is the market. In the first half of 2007 on the homes sold in Truckee and North Tahoe, median prices have declined about 13%, that’s $100,000. Today, there are only a few buyers (down over 30% from last year) shopping seriously in our market. They’re snapping up the best buys offered by those smart sellers who priced their homes right. Are you a seller or just a “lister”?
2. Check your motivation. Why are you selling? Are you moving up or buying elsewhere? Giving up 5% on your sale and gaining 5% advantage on your higher priced replacement buy is good business. Are you changing investments? If your target investment is as good as you think it is, then getting into it sooner rather than later means more profit-sooner. Waiting too long means maybe no profit. Greed kills! Set your price at the best level you can live with. Buyers may make low ball offers. It is just a strategy. Countering their offers, secure in the knowledge that you cannot be forced to sell your home, will smoke out the real intentions. My job as an agent is to manage this process and protect you,
3. Make your home easy to buy. Paint it, stage it, de-clutter it, spruce up the landscaping and make it easy to show.
4. Lock up or remove the valuables, say yes to a lock box, open houses and Broker Tour.
5. Demand that your well priced home is aggressively marketed to buyers as well as the other agents. Demand that agents are armed with the reasons it is a best buy for their buyers.
